PRANELLA is a British Kaftan and Jewellery brand created by the mother-daughter duo, Alex and Charlotte Prenelle. The label was founded in 2007 with the aim to provide fashion accessories of pure beauty and elegance at an affordable price-point, its products to be adorned and loved by women of any age. The ethos of the brand is to develop a unique collection of Jewellery and Accessories by using carefully selected, globally sourced materials all hand picked by our design team and in-house stylists. Design aspects focus on semi precious and natural stones, creatively blended combinations, a note to colours and detail, always with a fashion forward style. The launch of Pranella Beachwear is a natural progression for the brand. The collection of beach wear includes hand made kaftans in the most beautiful colours, matching beach bags, scarves and jewellery to complement. Pranella is a paradise for women.